Opportunity

The last decade has seen a surge in retail participation across financial markets. Online brokerage apps and zero-commission trading have made it easier than ever for individuals—particularly younger generations—to buy stocks, options, and crypto assets. According to various industry data, millions of first-time traders joined the markets during the pandemic, drawn by social media buzz and a desire for greater financial control.

What was once a niche activity for hobbyists has evolved into a cultural movement. Online communities share trading strategies, discuss portfolio allocations, and sometimes drive viral momentum behind specific stocks. This broadening of participation brings new opportunities for innovation: investors now expect intuitive platforms, real-time data, and tools that rival what institutional players use.

Yet, many retail traders still face gaps in education, analysis, and risk management. They might rely too heavily on influencer opinions or lack the time to do serious research. Meanwhile, the volume of financial data—from earnings statements to global economic trends—can be overwhelming. This environment creates a need for accessible, data-driven guidance that was previously beyond most individuals’ reach.